EMAIL MARKETING
Emails that build trust and turn subscribers into paying clients.
Your email list is the one channel you truly own. I plan high-impact email campaigns from the first welcome to the final offer: the strategy, the sequence, the subject lines and the copy, written so readers open, click and say yes. Here is how I do it, with real campaigns I created for two businesses.
A full campaign, from hello to booked call
For a coaching business, I developed a complete email campaign strategy: each email has one job, one clear call to action and a subject line built to be opened. Together they take a new subscriber from "who is this?" to booking a discovery call.
For you: a ready-to-send sequence written in your voice, with subject line options for every email, so you can launch without staring at a blank page.
- 1 · Welcome email — builds trust, introduces the coach and the offer, and invites a first reply.
- 2 · Value-driven email — a quick mindset exercise plus a free worksheet that proves expertise.
- 3 · Promotional email — a clear offer with limited discovery-call slots and one booking link.
the strategy document I wrote: full email copy + subject line options
Subject lines that get opened · tap a style
Welcome email 3 — scroll inside to read the full email
First impressions that turn into long-term fans
For a branding studio, I proposed and built a three-email welcome series that introduces the founder, builds an emotional connection and ends with an irresistible offer: a free mini audit worth $80. After the series, subscribers move into a regular newsletter that keeps the brand top of mind.
The welcome journey"I like how he is straight to the point and kept his emails short."
Strategy first, then copy that converts
Every campaign starts with your goal and your reader, not a template. I map the journey, write each email around one clear action, design it to look on-brand in the inbox, and set it up to send automatically, so your list keeps warming up leads while you work.
Why it works: I've been in sales since 2015, so I write emails the way I'd talk to a buyer: clear, honest and focused on the next step. Clients notice: short, straight-to-the-point emails people actually read.
- Email strategy — the sequence map, goals and timing for every email.
- Copywriting — full email copy plus subject line options for each send.
- On-brand design — inbox-ready layouts built in tools like Flodesk and Canva.
- Automation — welcome series and newsletters set to send on their own.
LET'S WRITE EMAILS THAT SELL
Tell me about your audience and your offer. I'll plan the campaign, write the emails and set them up to send.